conclusions on target audience and implications on film

We have decided that our target audience is between 16 to 35, taken from the audience research we did.

I feel that the film, if it were to be rated, would be a 15 due to some of the subject matter. I also believe that the film is targeted towards a more defined audience and not at the mainstream, as it doesn't really fit in with the big action movies and has a complicated plot. This is of course subject to genre and it being a short film, which mainly people associated with the media and films would watch. The film is also not a feel good film and has touchy issues that some mainstream viewers may not want to see. The viewers also need to be able to relate to the character to believe his story, so this leans the film towards an older audience as well, because the man is at least 25 and had a career. The film could also be seen to be targeted at males as the plotline follows a mans life, and some of the humour and flashbacks have echoes of films like fight club, adding a bit of action and humour into the film.

Choosing this target audience puts an empathsis on the filming and issues involved. The camera shots would have to be varied to keep interest in parts in the graveyard which are similiar. Also the issues the man is involved in have to be realistic and situations in life the adult target audience could find themselves in.